Marketing Planning for Services
by Adrian Payne, Malcolm McDonald
ISBN 13: 9781138152793
Format: Hardcover (376 pages) Publisher: Routledge Published: 18 Aug 2016
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Key Account Plans
by Lynette Ryals, Malcolm McDonald
ISBN 13: 9781138134119
Format: Hardcover (406 pages) Publisher: Routledge Published: 02 Nov 2015
Malcolm McDonald on Value Propositions: How to Develop Them, How to Quantify Them
by Malcolm McDonald,Grant Oliver
ISBN 13: 9780749481766
Format: Paperback (256 pages) Publisher: Kogan Page Published: 03 Apr 2020
Web Security Basics For Developers: Real Threats, Practical Defense
by Malcolm McDonald
ISBN 13: 9781593279943
Format: Illustrated (270 pages) Publisher: No Starch Press,US Published: 21 Jun 2020
Malcolm McDonald on Key Account Management
by McDonald, Malcolm Malcolm McDonald, Beth Rogers,
ISBN 13: 9780749480776
Format: paperback Publisher: Kogan Page